Agriculture: Generic Promotion Program for Fruits and Vegetables

RCED-92-15 Published: Oct 17, 1991. Publicly Released: Oct 17, 1991.

Highlights

Pursuant to a congressional request, GAO determined whether producers would support federal generic fruit and vegetable promotion programs which would pool funds from individual commodity producers to increase consumer demand for fresh fruits and vegetables.

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Topics

Agriculture and Food

Administrative remediesAdvertisingAgricultural industryAgricultural productsAgricultural programsCommodity marketingConsumer educationMarketingSales promotionVegetables