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Report to Congressional Requesters: 

United States Government Accountability Office: 
GAO: 

January 2010: 

Emergency Preparedness: 

FEMA Faces Challenges Integrating Community Preparedness Programs into 
Its Strategic Approach: 

GAO-10-193: 

GAO Highlights: 

Highlights of GAO-10-193, a report to congressional requesters. 

Why GAO Did This Study: 

Individuals can reduce their need for first responder assistance by 
preparing for a disaster. By law, the Federal Emergency Management 
Agency (FEMA) in the Department of Homeland Security (DHS) is to 
develop a National Preparedness System (NPS) that includes community 
preparedness programs. These programs account for less than 0.5 
percent of FEMA’s budget. They include the Citizen Corps Program (CCP) 
and partner programs, e.g., Fire Corps, which provide volunteers to 
assist first responders. FEMA’s Ready Campaign promotes preparedness 
through mass media. GAO was asked to review federal efforts to promote 
community preparedness. GAO was asked to address (1) challenges, if 
any, FEMA faces in measuring the performance of CCP, its partner 
programs, and the Ready Campaign, and (2) actions, if any, FEMA has 
taken to develop a strategy to encompass how these programs are to 
operate within the context of the NPS. GAO analyzed documents on 
preparedness plans and strategies and compared reported performance 
data with observations during 12 site visits, selected primarily on 
the basis of major disasters. While not projectable, the results add 
insight. 

What GAO Found: 

FEMA faces challenges measuring performance for CCP, its partner 
programs, and the Ready Campaign because (1) it relies on states to 
verify data for local program units and (2) it is unable to control 
the distribution of the Ready Campaign messages or measure whether the 
messages are changing the behavior of individuals. GAO’s past work 
showed the importance of ensuring that program data are of sufficient 
quality to document performance and support decision making. FEMA 
includes the number of local volunteer organizations registered 
nationwide as its principal performance measure for community 
preparedness, but does not verify that registration data are accurate. 
For example, 5 of the 17 registered Citizen Corps councils GAO 
contacted were not active as councils. FEMA relies on state officials 
to verify the accuracy of the data, and does not have staff or 
processes for this purpose. FEMA officials agreed that the data are 
inaccurate, and have plans to improve the registration process, but 
this process is not designed to ensure accurate data because states 
will continue to be responsible for verifying the accuracy of data. 
FEMA counts requests for literature, Web site hits, and the number of 
television and radio announcements made to gauge performance of the 
Ready Campaign, but it does not control when information is accessed 
or viewed. Also, changes in behavior can be the result of a variety of 
factors, including campaigns sponsored by other organizations. GAO’s 
past work stated that agencies should measure performance based on 
accurate, clear, and reliable data that are clearly linked to program 
goals, but also recognized that programs like the Ready Campaign may 
need to rely on substitute measures that it uses such as Web site 
hits. GAO recognizes that FEMA is challenged measuring the performance 
of CCP, partner programs, and the Ready Campaign, but examining the 
feasibility of approaches to verify data on CCP and its partner 
programs could position FEMA to begin to (1) explore why programs that 
no longer exist were disbanded and (2) develop possible strategies for 
reconstituting local programs or developing new ones. 

FEMA’s challenges in measuring the performance of community 
preparedness programs are compounded because it has not developed a 
strategy to show how its community preparedness programs and the Ready 
Campaign are to operate within the context of the NPS. In April and 
October 2009, GAO reported that FEMA’s National Preparedness 
Directorate (NPD), responsible for community preparedness, had not 
developed a strategic plan; rather it used an operating plan, which 
lacked key elements of an effective national strategy, such as how to 
gauge progress. GAO recommended that NPD develop a strategic plan that 
contains these key elements. FEMA agreed and reported that it is 
taking actions to strengthen strategic planning. While officials said 
an NPD strategic plan and a community preparedness strategy are being 
developed, NPD has not developed timelines with milestone dates for 
completing these strategies. By doing so, consistent with standard 
management practices for implementing programs, FEMA would be better 
positioned to show progress and provide insights into how these plans 
can be used as building blocks for the national preparedness strategy. 

What GAO Recommends: 

GAO recommends that FEMA examine ways to verify local CCP and partner 
programs’ data, and develop timelines and milestones for completing 
preparedness strategies. DHS concurred with these recommendations. 

View [hyperlink, http://www.gao.gov/products/GAO-10-193] or key 
components. For more information, contact William O. Jenkins, Jr. at 
(202) 512-8777 or jenkinswo@gao.gov. 

[End of section] 

Contents: 

Letter: 

Background: 

FEMA Faces Challenges Measuring the Performance of Its Community 
Preparedness Efforts and the Ready Campaign: 

FEMA Has Not Developed a Strategy Encompassing How Citizen Corps, Its 
Partner Programs, and the Ready Campaign Are to Operate within the 
Context of the National Preparedness System: 

Conclusions: 

Agency Comments: 

Appendix I: Homeland Security Grant Program Funding for Community 
Preparedness, 2004 through 2008: 

Appendix II: GAO Contact and Staff Acknowledgments: 

Table: 

Table 1: Homeland Security Grant Program Funding for Community 
Preparedness Projects 2004 through 2008: 

Figure: 

Figure 1: Value of Media Donated in 2008 to Distribute Ready Campaign 
Message: 

Abbreviations: 

Ad Council: National Advertising Council: 

CCP: Citizen Corps Program: 

CERT: Community Emergency Response Team: 

DHS: Department of Homeland Security: 

FEMA: Federal Emergency Management Agency: 

HSPD-8: Homeland Security Presidential Directive 8: 

MRC: Medical Reserve Corps: 

NPD: National Preparedness Directorate: 

Post-Katrina Act: Post-Katrina Emergency Management Reform Act of 2006: 

PSA: Public Service Announcement: 

[End of section] 

United States Government Accountability Office:
Washington, DC 20548: 

January 29, 2010: 

Congressional Requesters: 

The public plays an important role in national emergency preparedness. 
[Footnote 1] By preparing their families and property before an event, 
individuals can often reduce a disaster's impact on them and their 
need for first responder assistance, particularly in the first 72 
hours following a disaster. For example, having at least a 72-hour 
supply of food and drinking water on hand can both sustain the 
individual and family in a disaster's aftermath and reduce the 
immediate demands for food and water delivered by first responders 
whose priority may be search and rescue. They can also potentially 
support first responders as trained volunteers, since the average 
person will likely be the first on the scene of a disaster. However, 
research shows that Americans could be better prepared for disasters, 
particularly based on two key indicators--the degree to which people 
report having disaster supplies set aside and having a household 
emergency plan.[Footnote 2] According to Citizen Corps national 
surveys for 2003 and 2007, about half (50 and 53 percent, 
respectively) of U.S. households had disaster supplies in their homes, 
and fewer had supplies set aside in their car or workplaces.[Footnote 
3] Those who responded that they are personally prepared may have 
taken some of the actions recommended, such as having water set aside 
but not having extra batteries for their flashlights. In 2003, 58 
percent, and in 2007, 42 percent, of survey respondents reported 
having a household emergency plan. Although it is unrealistic to 
expect first responders to assist everyone in a disaster, 37 percent 
of those surveyed in 2007 said that the primary reason they were 
unprepared was because they believed emergency personnel would help 
them in the event of a disaster. Also, the 2003 and 2007 Citizen Corps 
surveys reported that 62 and 57 percent of respondents, respectively, 
said that they expected to rely on emergency responders in the first 
72 hours following a disaster. 

The Federal Emergency Management Agency (FEMA) encourages public 
preparedness through the Community Preparedness Division's Citizen 
Corps program, which is designed to bring together government and 
community leaders to involve citizens in all-hazards emergency 
preparedness and resilience, and the Ready Campaign, which makes 
literature and mass media content available to promote preparedness to 
individuals, families, and businesses.[Footnote 4] Citizen Corps is 
designed to promote collaboration between local government and 
community leaders via local Citizen Corps Councils. Individual 
councils are to promote preparedness activities and to encourage 
volunteering with federally sponsored programs that support first 
responders, referred to as Citizen Corps partner programs. According 
to FEMA officials, individual Council activities may include outreach 
and localized preparedness education, training, and exercises. Citizen 
Corps promotes five partner programs, two of which are funded by FEMA--
the Community Emergency Response Team (CERT) and Fire Corps.[Footnote 
5] According to FEMA officials, Citizen Corps also encourages Councils 
to work with the 27 national affiliate organizations with which FEMA 
has official agreements, including the American Red Cross, National 
Safety Council, Meals on Wheels, Civil Air Patrol, and the American 
Association of Community Colleges. The operating budgets for community 
preparedness programs currently represent less than one-half of 1 
percent of FEMA's total budget. In fiscal year 2009, FEMA's overall 
budget was about $7.9 billion, of which about $5.8 million was 
dedicated to operating community preparedness programs and $2.1 
million was for the Ready Campaign. 

FEMA's Citizen Corps and partner program officials encourage state, 
local, regional, and tribal governments and private and nonprofit 
community-based organizations to establish and sustain local Citizen 
Corps Councils and partner programs, partly through federal funding 
for local efforts. Local Citizen Corps Councils, CERTs, and Fire Corps 
all are considered "grass roots" organizations that provide volunteer 
opportunities in their respective communities. Citizen Corps Councils 
and CERT programs are registered and approved online and are 
potentially eligible to apply for federal grant funding through the 
state to support their programs.[Footnote 6] According to Department 
of Homeland Security (DHS) data, approximately $269 million in FEMA 
homeland security grants (including grants for Citizen Corps Councils, 
CERT, and Fire Corps) were awarded for community preparedness projects 
from fiscal years 2004 through 2008. In fiscal year 2008, funding for 
community preparedness grants represented about 1.9 percent of the 
total FEMA grant funding. Specifically, in fiscal year 2008, 
approximately $56 million went to community preparedness projects, out 
of more than $3 billion awarded in DHS grants to strengthen 
prevention, protection, response, and recovery capabilities at all 
levels of government. Appendix I provides additional information on 
DHS grants awarded for community preparedness purposes from fiscal 
year 2004 through fiscal year 2008. 

In April 2009 we issued a report that discussed, among other things, 
the National Preparedness System--a continuous cycle of (1) 
establishing policy and doctrine, (2) planning and allocating 
resources, (3) conducting training and exercises to gather lessons 
learned, and (4) assessing and reporting on the training and exercises 
to evaluate preparedness, including identifying any gaps in 
capabilities.[Footnote 7] Assessments and reports resulting from the 
National Preparedness System are to be used to inform decision makers 
on what improvements are needed and how to target finite resources to 
improve preparedness for disasters.[Footnote 8] Our report recognized 
that developing and integrating the elements of the National 
Preparedness System is a challenge for FEMA, and more specifically the 
National Preparedness Directorate (NPD), the FEMA component 
responsible for carrying out the key elements of the National 
Preparedness System, in coordination with other federal, state, local, 
tribal, nonprofit, and private sector organizations. We reported that 
the size and complexity of the nation's preparedness activities and 
the number of organizations involved--both public and private--pose a 
significant challenge to FEMA as it leads the nation's efforts to 
develop and sustain a National Preparedness System. We further stated 
that, to develop an effective system, FEMA is to coordinate and 
partner with a broad range of stakeholders. As part of the nation's 
preparedness system, the status of citizen and community preparedness 
can affect the demands on first responders in the immediate aftermath 
of a disaster. 

In this context, you requested that we review FEMA efforts to promote 
community preparedness. On October 1, 2009, we testified before the 
Subcommittee on Emergency Communications, Preparedness, and Response, 
House Committee on Homeland Security, to provide our preliminary 
observations.[Footnote 9] This report supplements our testimony and 
provides the final results of our work to address (1) what challenges, 
if any, FEMA faces in measuring the performance of Citizen Corps, its 
partner programs, and the Ready Campaign, and (2) what actions, if 
any, FEMA has taken to develop a strategy to encompass how Citizen 
Corps, its partner programs, and the Ready Campaign are to operate 
within the context of the National Preparedness System. 

To address what challenges, if any, FEMA faces in measuring the 
performance of Citizen Corps, its partner programs, and the Ready 
Campaign, we reviewed applicable laws, guidance, and reports on 
community preparedness. We also interviewed FEMA officials, including 
officials representing Citizen Corps, CERT, Fire Corps, and the Ready 
Campaign at DHS headquarters in Washington D.C. to gain an 
understanding of these programs and how they operate. In addition, we 
analyzed Citizen Corps documents, including Citizen Corps and CERT 
registration guidance, and data on the number of registered Citizen 
Corps Councils and partner programs to determine how FEMA measures the 
performance of its programs. We reviewed documents pertinent to the 
collection of these data and discussed the processes FEMA has in place 
to ensure the accuracy of the registration data. We had questions 
about the reliability of these data, as discussed later in this 
report. We also interviewed officials at selected registered Citizen 
Corps Councils and partner programs during our site visits to 12 
selected locations in five states--California, Florida, Nevada, 
Oklahoma, and Texas--and verified whether local registered units were 
active. We selected four of these states because they had the highest 
number of major disaster declarations since 1953. We also visited 
Nevada to observe a full-scale exercise with CERT participation and 
interviewed selected officials in Nevada. In total, we conducted 41 
interviews covering 53 organizations in the 5 states.[Footnote 10] The 
results from our interviews in the 5 states are not generalizable, but 
provide insights into the operations of local Citizen Corps and 
partner programs. Once we completed our site visits, we compared 
FEMA's performance measures for Citizen Corps and its partner programs 
with criteria from our past work on best practices for measuring 
performance.[Footnote 11] We also used the performance measurement 
criteria discussed in our past work to assess the Ready Campaign's 
efforts to measure its performance. Finally, we analyzed data from the 
2008 Ready Campaign national tracking survey and National Advertising 
Council's (Ad Council) 2008 data on media time donated to the Ready 
Campaign. To determine the reliability of the Ready Campaign's 
tracking survey and donated media data, we reviewed documents and 
interviewed Ready Campaign officials and Ad Council officials to 
discuss their process for ensuring data accuracy. We determined that 
the tracking survey and donated media data were sufficiently reliable 
for purposes of this report. 

To address what actions, if any, FEMA has taken to develop a strategy 
to encompass how Citizen Corps, its partner programs, and the Ready 
Campaign are to operate within the context of the National 
Preparedness System, we reviewed pertinent laws, guidance, and reports 
on strategic planning. We also reviewed and analyzed DHS's and FEMA's 
strategic plans for fiscal years 2008 through 2013, and the National 
Preparedness Directorate's 2009 operating plan and compared these 
documents with criteria in our past work that discusses the six 
characteristics of an effective national strategy.[Footnote 12] In 
addition, we interviewed cognizant FEMA officials in Washington, D.C., 
to discuss their efforts to develop a strategy for integrating Citizen 
Corps, its partner programs, and the Ready Campaign into the National 
Preparedness System. 

We conducted this performance audit from February 2008 to January 2010 
in accordance with generally accepted government auditing standards. 
Those standards require that we plan and perform the audit to obtain 
sufficient, appropriate evidence to provide a reasonable basis for our 
findings and conclusions based on our audit objectives. We believe 
that the evidence obtained provides a reasonable basis for our 
findings and conclusions based on our audit objectives. 

Background: 

Responsibility for helping to prepare members of the community for all 
hazards is shared by federal, state, local, and tribal entities, and 
nongovernmental organizations. At the federal level, FEMA is 
responsible for developing national strategies, policies, and 
guidelines related to emergency preparedness, response, and recovery. 
To achieve the goals of a national strategy, however, requires a close 
relationship with nonfederal partners, based on the premise that 
resilient communities--those that can quickly recover from a disaster--
begin with prepared individuals and depend on the leadership and 
engagement of local government and other community members. According 
to DHS, emergency management agencies at the jurisdiction level are to 
develop preparedness plans for their localities that are consistent 
with plans at the state and federal levels. States submit requests for 
federal Homeland Security funding for state, local, and regional 
projects, including projects related to community preparedness. 

FEMA is required under the Post-Katrina Emergency Management Reform 
Act of 2006 (Post-Katrina Act)[Footnote 13] to establish a National 
Preparedness System to ensure that the nation has the ability to 
prepare for and respond to disasters of all types, whether natural or 
man-made, including terrorist attacks. The Community Preparedness 
Division is responsible for leading activities related to community 
preparedness, including management of the Citizen Corps program. 
According to fiscal year 2008 Homeland Security Grant Program 
guidance, the program is to bring together community and government 
leaders, including first responders, nonprofit organizations, and 
other community stakeholders as a Citizen Corps Council to collaborate 
in involving community members in emergency preparedness, planning, 
mitigation, response, and recovery. Councils and partner programs 
register online to be included in the national program registries. The 
Community Preparedness Division also supports the efforts of non-DHS 
federal "partner programs," such as the Department of Health and Human 
Services' Medical Reserve Corps, which promote preparedness and the 
use of volunteers to support first responders.[Footnote 14] The CERT 
program's mission is to educate and train people in basic disaster 
preparedness and response skills, such as fire safety, light search 
and rescue, and disaster medical operations, using a nationally 
developed, standardized training curriculum. Trained individuals can 
be recruited to participate on neighborhood, business, or government 
teams to assist first responders. According to FEMA officials, 
training is conducted by local government, typically the fire or 
police department, which also organizes and supports teams of the 
trained volunteers in neighborhoods, the workplace, and high schools. 
The mission of the Fire Corps program is to increase the capacity of 
fire and emergency medical service departments through the use of 
volunteers in nonoperational roles and activities, including 
administrative, public outreach, fire safety, and emergency 
preparedness education. 

FEMA is also responsible for a related program, the Ready Campaign, 
which works in partnership with the Ad Council, an organization that 
creates public service announcements (PSA), with the goals of raising 
public awareness about the need for emergency preparedness, motivating 
individuals to take steps toward preparedness, and ultimately 
increasing the level of national preparedness. The program makes 
preparedness information available to the public through its English 
and Spanish Web sites (www.ready.gov and www.listo.gov), through 
printed material that can be ordered from the program or via toll-free 
phone lines, and through PSAs.[Footnote 15] The Ready Campaign message 
calls for individuals, families, and businesses to (1) get emergency 
supply kits, (2) make emergency plans, and (3) stay informed about 
emergencies and appropriate responses to those emergencies. 

FEMA Faces Challenges Measuring the Performance of Its Community 
Preparedness Efforts and the Ready Campaign: 

FEMA faces challenges in measuring the performance of local community 
preparedness efforts because it lacks accurate information on those 
efforts. FEMA is also confronted with challenges in measuring 
performance for the Ready Campaign because the Ready Campaign is not 
positioned to control the placement of its preparedness messages or 
measure whether its message is changing the behavior of individuals. 

FEMA Faces Challenges Measuring Performance of Community Preparedness 
Efforts Because It Lacks Accurate Information on Local Programs: 

According to FEMA officials, FEMA promotes citizen preparedness and 
volunteerism by encouraging collaboration and the creation of 
community Citizen Corps, CERT, and Fire Corps programs. FEMA includes 
the number of Citizen Corps Councils, CERTs, and Fire Corps 
established across the country as its principal performance measure 
for community preparedness. However, FEMA faces challenges ensuring 
that the information needed to measure the number of established, 
active units is accurate. In our past work we reported on the 
importance of ensuring that program data are of sufficient quality to 
document performance and support decision making.[Footnote 16] FEMA 
programs report the number of local units registered nationwide as a 
principal performance measure, but FEMA does not verify that the 
registration data for Citizen Corps Councils, CERT, or Fire Corps 
volunteer organizations are accurate. Our work showed that the number 
of active units reported may differ from the number that actually 
exists. For example, as of September 2009 we found the following. 

* Citizen Corps reported having 2,409 registered Citizen Corps 
Councils nationwide that encompass jurisdictions where approximately 
79 percent of the U.S. population resides. However, of the 17 
organizations registered as councils that we contacted during our site 
visits, 12 were active and 5 were not active as councils. 

* The CERT program reported having 3,354 registered CERTs. Of the 12 
registered CERTs we visited, 11 reported that they were actively 
engaged in CERT activities, such as drills and emergency preparedness 
outreach, or had assisted in an emergency or disaster. The 12th 
registered CERT was no longer active. 

State officials in two of the four states we visited also said that 
the data on the number of registered programs might not be accurate. 
[Footnote 17] A state official responsible for the Citizen Corps 
Council and CERT programs in one state estimated that as little as 20 
percent of the registered councils were active, and the state 
subsequently removed more than half of its 40 councils from the 
national Web site. Officials in another state said that the database 
is not accurate and they have begun to send e-mails to or call local 
councils to verify the accuracy of registrations in their state. These 
officials said that they plan to follow up with those councils that do 
not respond, but they were uncertain what they planned to do if the 
councils were no longer active. These results raise questions about 
the accuracy of FEMA's data on the number of councils across the 
nation, and the accuracy of FEMA's measure that registered councils 
cover 79 percent of the population nationwide. 

Although changes in the number of active local programs can be 
expected based on factors, including changes in government leadership, 
voluntary participation by civic leaders, and financial support, a 
FEMA official responsible for the Citizen Corps program acknowledged 
that the current program registration lists need to be verified to 
determine whether they are accurate. The official said that FEMA has 
plans for improving the accuracy of the data as part of a new online 
registration process for Citizen Corps Councils and CERTs in 2010, 
which would involve reregistering local programs with the goal of 
reactivating inactive programs, although it is likely that some 
inactive programs would be removed from FEMA's registries.[Footnote 
18] However, it is possible that registration data could continue to 
be inaccurate because, according to a FEMA official, the Citizen Corps 
program does not have the authority to require all local units to 
update information, particularly councils or CERTs that do not receive 
federal funding. Furthermore, FEMA officials explained that the 
Homeland Security Grant Program guidance designates state officials as 
responsible for approving initial council and CERT registrations and 
ensuring that the data are updated as needed and said that under the 
new registration process, state officials will continue to be 
responsible for ensuring that data are updated as needed.[Footnote 19] 
A Citizen Corps official told us that the Community Preparedness 
Division does not monitor whether states are regularly updating local 
unit registration information as they do not have the staff or 
processes in place to monitor states' efforts and the Division would 
look to regional staff to work with state officials. The official said 
that FEMA is considering the possibility of providing contract support 
to states that request assistance in contacting local programs as part 
of the re-registration effort. 

A key FEMA official told us that they recently drafted a new strategic 
approach and are considering developing and using outcome measures 
that are focused on the achievements of Citizen Corps programs as well 
as the number of programs, as is currently measured. Outcome measures 
are important because a registered program being active is only a 
first step in measuring whether local programs are meeting intended 
program goals. However, our review of the draft showed that it does 
not state what actions FEMA intends to take to ensure that 
registrations are accurate and remain up-to-date. Therefore, FEMA does 
not have reasonable assurance that its data about the number of 
registrations for local Citizen Corps programs are accurate, which may 
affect its ability to measure the results of those programs. By 
developing an approach to ensure the accuracy of local Citizen Corps 
program data, FEMA managers and others would be better positioned to 
understand why Citizen Corps programs that no longer exist were 
disbanded, possible strategies for reconstituting or creating new 
programs, and a foundation for developing outcome measures that gauge 
whether local programs are achieving goals associated with enhancing 
community preparedness. 

The Ready Campaign Faces Challenges Measuring Performance Because It 
Is Not Positioned to Control the Distribution of Its Preparedness 
Message and Measure Whether Its Message Affects Individual Behavior: 

Currently, the Ready Campaign measures its performance based on 
measures such as materials distributed or PSAs shown. For example, 
according to a DHS official, in fiscal year 2008 the Ready Campaign 
had: 

* more than 99 million "hits" on its Web site, 

* more than 12 million pieces of Ready Campaign literature requested 
or downloaded, and: 

* 43,660 calls to the toll-free numbers. 

The Ready Campaign relies on these measures because it faces two 
different challenges in determining whether its efforts are 
influencing individuals to be more prepared. First, the Ready Campaign 
is not positioned to control when or where its preparedness message is 
viewed. Second, the Ready Campaign is not positioned to measure 
whether its message is changing the behavior of individuals. 

With regard to the Ready Campaign's ability to control the 
distribution of its message, our past work has shown that it is 
important for agencies to measure their performance based on clear and 
reliable data that are linked to program goals, but also recognizes 
that agencies whose programs rely on others to deliver services, like 
the Ready Campaign, may need to use substitute measures--such as 
counts of Web site hits and the number of television announcements--
which are not linked to outcomes.[Footnote 20] According to FEMA's 
Acting Director for the Ready Campaign, the program budget of $2.5 
million for 2010 limits the extent to which they could produce 
advertisements and purchase commercial space for their placement. The 
PSAs developed by the Ad Council cannot be used for purchased media 
placement; rather, the Ready Campaign relies on donations of various 
sources of media.[Footnote 21] As a result, the Ready Campaign does 
not control what, when, or where Ready Campaign materials are placed 
when the media are donated. For example, what PSA is shown and the 
slots (e.g., a specific channel at a specific time) that are donated 
by television, radio, and other media companies are not under the 
Ready Campaign's control, and these are not always prime viewing or 
listening spots. On the basis of a review of Ad Council data, the 
Ready Campaign's PSAs in 2008 were aired about 5 percent or less of 
the time by English language and Spanish language television stations 
during prime time (8:00 p.m. to 10:59 p.m.), and about 25 percent of 
the PSAs were aired from 1:00 a.m. to 4:00 a.m. Similarly, about 47 
percent of English language radio and about 27 percent of Spanish 
language radio spots were aired from midnight to 6:00 a.m. FEMA 
officials said because new material is more appealing to PSA 
directors, they expect better placement with the new PSAs released in 
September 2009. In November 2009, a FEMA official told us that the new 
PSAs had been released, but information was not yet available to show 
whether the new material had received better placement. 

Just as the Ready Campaign has no control over the time PSAs are 
aired, it does not control the type of media (e.g., radio, television) 
donated. Based on Ad Council data on the dollar value of media donated 
to show Ready Campaign materials (the value of the donated media is 
generally based on what it would cost the Ready Campaign if the media 
space were purchased), much of the value from donated media is based 
on space donated in the phone book yellow pages. Figure 1 shows the 
value of various types of media donated to the Ready Campaign to 
distribute its message during 2008. 

Figure 1: Value of Media Donated in 2008 to Distribute Ready Campaign 
Message: 

[Refer to PDF for image: pie-chart] 

Yellow pages: $22.8 million (50%); 
English radio: $8.1 million (17%); 
Outdoor and transit: $7.4 million (16%); 
Spanish radio: $2.0 million (4%); 
Interactive media: $1.7 million (4%); 
Cable television: $1.5 million (3%); 
Broadcast television: $1.5 million (3%); 
Other media: $1.6 million (3%). 

Source: GAO analysis of Ad Council data. 

[End of figure] 

The Ready Campaign also faces a challenge determining the extent to 
which it contributes to individuals taking action to become more 
prepared--the program's goal. Measuring the Ready Campaign's progress 
toward its goal is problematic because it can be difficult to isolate 
the specific effect of exposure to Ready Campaign materials on an 
individual's level of emergency preparedness. Research indicates that 
there may be a number of factors that are involved in an individual 
taking action to become prepared, such as his or her beliefs 
concerning vulnerability to disaster, geographic location, or income. 
[Footnote 22] One factor in establishing whether the Ready Campaign is 
changing behavior requires first determining the extent to which the 
Ready Campaign's message has been received by the general population. 
The Ad Council conducts an annual survey to determine public awareness 
of the Ready Campaign, among other things. For example, the Ad 
Council's 2008 survey found the following: 

* When asked if they had heard of a Web site called Ready.gov that 
provides information about steps to take to prepare in the event of a 
natural disaster or terrorist attack, 21 percent of those surveyed 
said that they were aware of the Ready.gov Web site. 

* When asked a similar question about television, radio, and print 
PSAs, 37 percent of those surveyed said that they have seen or heard 
at least one Ready Campaign PSA. 

Another factor is isolating the Ready Campaign's message from other 
preparedness messages that individuals might have received. The Ad 
Council's 2008 survey found that 30 percent of those surveyed 
identified the American Red Cross as the primary source of emergency 
preparedness information; 11 percent identified the Ad Council. 

While the Ad Council survey may give a general indication as to the 
population's familiarity with the Ready Campaign, it does not provide 
a measure of preparedness actions taken based on the Ready Campaign's 
promotion; that is, a clear link from the program to achieving program 
goals. The Ad Council reported that those who were aware of the Ready 
Campaign's advertising were significantly more likely than those who 
had not seen it to say that they had taken steps to prepare for 
disaster, but acknowledged that the Ready Campaign could not claim 
full credit for the differences. Further, as previous Citizen Corps 
surveys showed, the degree to which individuals are prepared may be 
less than indicated because preparedness drops substantially when more 
detailed questions about specific supplies are asked.[Footnote 23] 

FEMA Has Not Developed a Strategy Encompassing How Citizen Corps, Its 
Partner Programs, and the Ready Campaign Are to Operate within the 
Context of the National Preparedness System: 

While DHS's and FEMA's strategic plans have incorporated efforts to 
promote community preparedness, FEMA has not developed a strategy 
encompassing how Citizen Corps, its partner programs, and the Ready 
Campaign are to operate within the context of the National 
Preparedness System. An objective in DHS's Strategic Plan for fiscal 
years 2008 through 2013 to "ensure preparedness" envisions empowering 
Americans to take individual and community actions before and after 
disasters strike. Similarly, FEMA's Strategic Plan for fiscal years 
2008 through 2013 envisions a strategy to "Lead the Nation's efforts 
for greater personal and community responsibility for preparedness 
through public education and awareness, and community engagement and 
planning, including outreach to vulnerable populations." FEMA's 
Strategic Plan delegates to the agency's components the responsibility 
for developing their own strategic plans, which are to include goals, 
objectives, and strategies, but does not establish a time frame for 
completion of the component plans. FEMA's Strategic Plan states that 
the components' strategic plans are to focus on identifying outcomes 
and measuring performance. 

NPD has not clearly articulated goals for FEMA's community 
preparedness programs or developed a strategy to show how Citizen 
Corps, its partner programs, and the Ready Campaign are to achieve 
those goals within the context of the National Preparedness System. In 
our past work, we reported that desirable characteristics of an 
effective national strategy include articulating the strategy's 
purpose and goals; followed by subordinate objectives and specific 
activities to achieve results; and defining organizational roles, 
responsibilities, and coordination, including a discussion of 
resources needed to reach strategy goals.[Footnote 24] In April 2009, 
we reported that NPD had not developed a strategic plan that defined 
program roles and responsibilities, integration and coordination 
processes, and goals and performance measures for its programs. 
[Footnote 25] We reported that instead of a strategic plan, NPD 
officials stated that they used an annual operating plan and Post-
Katrina Act provisions to guide NPD's efforts. The operating plan 
identifies NPD goals and NPD subcomponents responsible for carrying 
out segments of the operating plan, including eight objectives 
identified for the division under NPD's goal to "enhance the 
preparedness of individuals, families, and special needs populations 
through awareness planning and training." NPD's objectives for meeting 
this goal did not describe desired outcomes. 

In late September 2009, NPD provided us a spreadsheet that was linked 
to the NPD operating plan which outlined more detailed information on 
NPD's goals and objectives, such as supporting objectives, the 
responsible NPD division, and projected completion dates.[Footnote 26] 
However the spreadsheet lacked details about key issues, and did not 
include all of the elements of an effective national strategy. For 
example, one of NPD's operating plan objectives--called a supporting 
goal in FEMA's spreadsheet--for the Community Preparedness Division is 
to increase "the number of functions that CERTs will be able to 
perform effectively during emergency response," but neither the plan 
nor the spreadsheet provide details, such as the functions CERTs 
currently perform, what additional functions they could perform, and 
what it means to be effective. The spreadsheet elaborates on this 
supporting goal with a "supporting objective" to "develop 12 new CERT 
supplemental training modules that promote advanced individual and 
team skills" and a completion date of September 30, 2009. FEMA 
officials said that 6 of the 12 modules were completed as of September 
30, 2009, and that the spreadsheet should have identified the effort 
as ongoing because developing the planning modules was to be completed 
over a 4-year period ending in 2011.[Footnote 27] The operating plan, 
spreadsheet, and FEMA officials provided no time frame for when the 
training is expected to be implemented at the local level to increase 
the function of individual CERTs, nor did they discuss performance 
measures and targets for gauging changes in the effectiveness of 
CERTs, or how local training will be coordinated or delivered. NPD's 
operating plan and spreadsheet also did not include other key elements 
of an effective national strategy, such as how NPD will measure 
progress in meeting defined goals and objectives and the potential 
costs and types of investments needed to implement community 
preparedness programs. As a result, NPD is unable to provide a picture 
of priorities or how adjustments might be made in view of resource 
constraints. 

In our April 2009 report, we recommended that NPD take a more 
strategic approach to implementing the National Preparedness System to 
include the development of a strategic plan that contains such key 
elements as goals, objectives, and how progress in achieving them will 
be measured. DHS concurred with our recommendation and stated that it 
is making progress in this area and in fully implementing the 
recommendation. NPD officials stated in September 2009 that DHS, FEMA, 
and NPD, in coordination with national security staff, were discussing 
the development of a preparedness and implementation strategy within 
the context of Homeland Security Presidential Directive 8 (National 
Preparedness) (HSPD-8).[Footnote 28] They said that community and 
individual preparedness were key elements of those discussions. At 
that time, NPD officials did not state when the strategy would be 
completed; thus, it is not clear to what extent the strategy will 
integrate Citizen Corps, its partner programs, and the Ready Campaign. 
NPD officials stated that work is under way on revising the target 
capabilities, which are to include specific outcomes, measures, and 
resources for the Community Preparedness and Participation capability. 
They said that they expect to issue a draft for public comment in the 
second quarter of fiscal year 2010. Also, in testimony before the 
Subcommittee on Emergency Communications, Preparedness and Response, 
Committee on Homeland Security, on October 1, 2009, the NPD Deputy 
Administrator said that, in recognition of the preliminary 
observations raised in our testimony, NPD is reformulating the NPD 
operating plan as a strategic plan. He said that once complete, the 
strategic plan is intended to integrate Community Preparedness, 
specifically the efforts of Citizen Corps, its partner programs and 
affiliates, and the Ready Campaign. However, he said he was not 
prepared to provide a time frame as to when the strategic plan would 
be completed. The NPD Deputy Administrator agreed to consult with the 
Subcommittee staff and other stakeholders as NPD develops the draft 
strategic plan. 

The FEMA official leading the development of the NPD strategic plan 
told us that NPD had begun to develop a strategic plan, but it had not 
developed a timeline with milestone dates for completing it because 
NPD is waiting to coordinate the plan's development with the revision 
of HSPD-8 and the Quadrennial Homeland Security Review.[Footnote 29] 
He said NPD would be better able to establish a timeline and 
milestones for completing the NPD strategic plan once these other 
documents were revised; but he was uncertain about when these 
documents would be completed.[Footnote 30] He also stated that NPD had 
developed a draft strategic approach for community preparedness in 
response to a request by the Chairman of the Subcommittee on Emergency 
Communications, Preparedness and Response, Committee on Homeland 
Security, during the October 1, 2009 hearing. He said that NPD intends 
to use this strategic approach as a vehicle for discussing community 
preparedness within the context of NPD's overall strategy. He told us 
that, as with the draft strategic plan, NPD had not established a 
timeline with milestone dates for completing the Community 
Preparedness strategy. 

On December 2, 2009, FEMA provided a copy of the draft community 
preparedness strategic approach that it prepared for the Subcommittee. 
FEMA's draft represents an important first step because it partially 
satisfies the elements of an effective national strategy. 
Specifically, the draft strategic approach broadly discusses why FEMA 
produced it, the process by which it was developed, and FEMA's overall 
community preparedness vision. The draft also outlines goals and 
subordinate goals and discusses the outcomes FEMA expects in achieving 
them. However, the draft strategic approach lacks key elements of an 
effective national strategy because, among other things, it does not 
discuss how progress will be measured in achieving these goals; the 
roles and responsibilities of the organizations responsible for 
implementing the strategy, and mechanisms for coordinating their 
efforts; and the cost of implementation, including the source and 
types of resources needed and where those investments and resources 
should be targeted. FEMA's draft did not identify a timeline and 
milestones for completing the strategy. 

The Ready Campaign is also working to develop its strategic direction. 
According to the FEMA Director of External Affairs, the Ready 
Campaign's strategy is being revised to reflect the transition of the 
program from DHS's Office of Public Affairs to FEMA's Office of 
External Affairs, and the new FEMA Director's approach to 
preparedness. Program officials said that the Ready Campaign will have 
increased access to staff and resources and is to be guided by a FEMA-
wide strategic plan for external communications.[Footnote 31] As of 
September 2009, the plan was still being developed and no date had 
been set for completion. The Ready Campaign Director said in November 
2009 that the plan is not expected to be done before the end of the 
year, but was not aware of a timeline and milestones for its 
completion. The Director also said that the Ready Campaign was 
included in the draft community preparedness strategy. 

We recognize that HSPD-8 and the Quadrennial Homeland Security Review 
are instrumental in articulating the overall national preparedness 
strategy and FEMA's strategic approach, and that NPD's plan and 
community preparedness strategies, including the Ready Campaign, are 
components of efforts to revise these initiatives. Standard practices 
for project management established by the Project Management Institute 
state that managing a project involves, among other things, developing 
a timeline with milestone dates to identify points throughout the 
project to reassess efforts under way to determine whether project 
changes are necessary.[Footnote 32] By developing plans with timelines 
and milestones for completing the NPD and community preparedness 
strategies, FEMA will be better positioned to provide a more complete 
picture of NPD's approach for developing and completing these 
documents. They also would provide FEMA managers and other decision 
makers with insights into (1) NPD's overall progress in completing 
these strategies, (2) a basis for determining what, if any, additional 
actions need to be taken, and (3) the extent to which these strategies 
can be used as building blocks for the national preparedness strategy 
and FEMA's strategic approach. 

Conclusions: 

Hurricane Katrina was one of the most devastating natural disasters in 
our nation's history and will have long-standing effects for years. By 
their nature, catastrophic events involve casualties, damage, or 
disruption that will likely overwhelm state and local responders. 
Americans who are prepared as individuals for disasters, and as 
trained volunteers, can help to mitigate the impact of disasters in 
their local communities, yet the previous FEMA surveys indicate that 
many Americans are still not prepared. The majority of those 
responding to the surveys said they plan to rely on assistance from 
first responders during a major disaster. 

While FEMA identifies community preparedness as an important part of 
its national preparedness strategy, FEMA lacks accurate performance 
information on its community preparedness programs that would enable 
it to determine whether these programs are operating in the 
communities in which they have been established. We recognize that 
FEMA's Citizen Corps Program and partner programs have relatively 
small budgets and staff, and that program officials are aware of 
inaccuracies in the data and are considering options to improve 
information on local programs, such as re-registering existing 
programs. However, it is unclear whether these measures will be enough 
to provide FEMA the assurance it needs that local programs that are 
registered continue to operate. By having accurate data, FEMA managers 
and other decision makers would be better positioned to measure 
progress establishing and maintaining these programs nationwide and in 
local communities. This would also provide FEMA managers the basis for 
exploring (1) why programs that no longer exist were disbanded, and 
(2) possible strategies for reconstituting local programs or 
developing new ones. Accurate data would also provide a foundation for 
developing outcome measures that gauge whether local programs are 
achieving goals associated with enhancing community preparedness. 

Challenges in measuring the performance of these programs stem in part 
from FEMA lacking an overall strategy for achieving community 
preparedness or defining how these efforts align with the larger 
National Preparedness System, particularly how Citizen Corps, its 
partner programs, and the Ready Campaign fit within the strategy. 
Defining program roles, responsibilities, and coordination mechanisms; 
identifying performance measures to gauge results; and ensuring the 
resources needed to achieve program goals would be part of an 
effective strategy. FEMA has agreed such a strategy is needed and has 
started to develop strategies for NPD and Community Preparedness, 
including the Ready Campaign, but has no timeframes or milestone dates 
for developing and completing them. By having a plan with time frames 
and milestone dates for completing the NPD strategic plan and its 
community preparedness strategy, FEMA managers and other decision 
makers would be better equipped to track NPD's progress. Moreover, 
they would have a basis to determine what, if any, additional actions 
are needed to enhance NPD's overall preparedness strategy and 
community preparedness and insights into the extent to which these 
plans can be used as building blocks for the national preparedness 
strategy and FEMA's strategic approach. 

Recommendations for Executive Action: 

To better ensure that national community preparedness efforts are 
effective and completed in a timely fashion, we recommend that the 
Administrator of FEMA take the following two actions: 

* examine the feasibility of developing various approaches for 
ensuring the accuracy of registration data of local Citizen Corps 
Councils and partner programs, and: 

* develop plans including timelines and milestone dates for completing 
and implementing (1) NPD's strategic plan and (2) its Community 
Preparedness Strategic Approach, including details on how Citizen 
Corps, partner programs, and the Ready Campaign are to operate within 
the context of the National Preparedness System. 

Agency Comments: 

We requested comments on a draft of this report from the Secretary of 
Homeland Security. The department declined to provide official written 
comments to include in our report. However, in an e-mail received 
January 19, 2010, the DHS liaison stated that DHS concurred with our 
recommendations. FEMA provided written technical comments, which were 
incorporated into the report as appropriate. 

As agreed with your office, unless you publicly announce its contents 
earlier, we plan no further distribution of this report until 30 days 
after its issue date. At that time, we will send copies of this report 
to the Secretary of Homeland Security, appropriate congressional 
committees, and other interested parties. In addition, the report will 
be available at no charge on the GAO Web site at [hyperlink, 
http://www.gao.gov]. 

If you or your staff have any further questions about this report, 
please contact me at (202) 512-8777 or email at jenkinswo@gao.gov. 
Contact points for our Offices of Congressional Relations and Public 
Affairs may be found on the last page of this report. Key contributors 
to this report are listed in appendix II. 

Signed by: 

William O. Jenkins, Jr. 
Director, Homeland Security and Justice Issues: 

List of Requesters: 

The Honorable Bennie G. Thompson: 
Chairman: 
Committee on Homeland Security: 
House of Representatives: 

The Honorable Henry Cuellar: 
Chairman: 
Subcommittee on Border, Maritime and Global Counterterrorism: 
Committee on Homeland Security: 
House of Representatives: 

The Honorable Laura A. Richardson: 
Chairwoman: 
Subcommittee on Emergency Communications, Preparedness, and Response 
Committee on Homeland Security: 
House of Representatives: 

The Honorable Sheila Jackson-Lee: 
Chairwoman: 
Subcommittee on Transportation Security and Infrastructure Protection 
Committee on Homeland Security: 
House of Representatives: 

[End of section] 

Appendix I: Homeland Security Grant Program Funding for Community 
Preparedness, 2004 through 2008: 

The Department of Homeland Security (DHS) support for local community 
preparedness activities is provided through Homeland Security grants, 
specifically the Citizen Corps grant program, but community 
preparedness activities are also eligible for support under other 
Homeland Security grants. Citizen Corps grants are awarded to states 
based on a formula of 0.75 percent of the total year's grant 
allocation to each state (including the District of Columbia and 
Commonwealth of Puerto Rico) and 0.25 percent of the total allocation 
for each U.S. Territory, with the balance of funding being distributed 
on a population basis. 

For other DHS homeland security grants, states prepare a request for 
funding, which can include support for the state's community 
preparedness efforts, as allowed under the guidance for a particular 
grant. For example, the 2009 Homeland Security Grant Program guidance 
lists "conducting public education and outreach campaigns, including 
promoting individual, family and business emergency preparedness" as 
an allowable cost for State Homeland Security Grants. Grant funding 
can be used to support Citizen Corps, Citizen Corps partner programs, 
or other state community preparedness priorities. The Federal 
Emergency Management Agency's (FEMA) grant reporting database does not 
categorize grants in a way that allows identification of the amount of 
funding going to a particular community preparedness program, such as 
a Community Emergency Response Team (CERT) or Fire Corps. 

Table 1 summarizes the approximately $269 million in DHS grants that 
were identified by grantees as supporting community preparedness 
projects from 2004 through 2008. Our selection of projects for 
inclusion in this summary relied on DHS data on grantees who 
identified their project as one of three predefined project types that 
are, according to FEMA officials, relevant for community preparedness, 
or were projects funded with a Citizen Corps Program grant. Not all 
grantees may have used these project-type descriptions, so the amount 
below is an approximation. We worked with grant officials to identify 
the most appropriate grant selection criteria. To determine the 
reliability of these DHS grant data, we reviewed pertinent DHS 
documents, such as the Grant Reporting Tool User's Manual and 
interviewed DHS officials about their process for compiling these 
data. We determined that the grant data we used were sufficiently 
reliable for purposes of this report. 

Table 1: Homeland Security Grant Program Funding for Community 
Preparedness Projects 2004 through 2008: 

Year: 2004; 
Citizen Corps: $33,955,176; 
Urban Area Security: Initiative (UASI)[A]: $8,306,020; 
State Homeland Security Grant: $7,735,800; 
Emergency Management Performance Grant: [Empty]; 
Law Enforcement Terrorism Prevention Program: $1,093,911; 
Other Homeland Security Grants[B]: [Empty]; 
Total: $51,090,907. 

Year: 2005; 
Citizen Corps: $13,485,705; 
Urban Area Security: Initiative (UASI)[A]: $8,687,292; 
State Homeland Security Grant: $11,775,517; 
Emergency Management Performance Grant: $595,825; 
Law Enforcement Terrorism Prevention Program: $248,988; 
Other Homeland Security Grants[B]: $414,329; 
Total: $35,207,655. 

Year: 2006; 
Citizen Corps: $19,205,985; 
Urban Area Security: Initiative (UASI)[A]: $16,345,381; 
State Homeland Security Grant: $15,074,053; 
Emergency Management Performance Grant: $6,545,092; 
Law Enforcement Terrorism Prevention Program: $969,561; 
Other Homeland Security Grants[B]: $2,028,071; 
Total: $60,168,142. 

Year: 2007; 
Citizen Corps: $14,549,998; 
Urban Area Security: Initiative (UASI)[A]: $23,608,893; 
State Homeland Security Grant: $15,754,809; 
Emergency Management Performance Grant: $1,026,336; 
Law Enforcement Terrorism Prevention Program: $6,705,907; 
Other Homeland Security Grants[B]: $4,895,079; 
Total: $66,541,022. 

Year: 2008; 
Citizen Corps: $14,572,500; 
Urban Area Security: Initiative (UASI)[A]: $13,498,514; 
State Homeland Security Grant: $16,640,267; 
Emergency Management Performance Grant: $8,620,774; 
Law Enforcement Terrorism Prevention Program: 0; 
Other Homeland Security Grants[B]: $2,645,852; 
Total: $55,977,906. 

Year: Total; 
Citizen Corps: $95,769,364; 
Urban Area Security: Initiative (UASI)[A]: $70,446,099; 
State Homeland Security Grant: $66,980,446; 
Emergency Management Performance Grant: $16,788,026; 
Law Enforcement Terrorism Prevention Program: $9,018,367; 
Other Homeland Security Grants[B]: $9,983,331; 
Total: $268,985,634. 

Source: GAO analysis of FEMA Grant Reporting Data for 2004 through 
2008. 

Note: Homeland Security Grant projects were included in this summary 
that met at least one of the following four criteria: indicated the 
project was to establish or enhance (1) citizen or volunteer 
initiatives, (2) citizen awareness of emergency preparedness, 
prevention, and response measures, (3) Citizen Corps Councils, or 4) 
was supported by the Citizen Corps Program grant. For years with a 
zero value, a particular grant may not have been part of the Homeland 
Security Grant package (e.g. the Emergency Management Performance 
Grant was not part of 2004 grants, and the Law Enforcement Terrorism 
Prevention Grant in 2008 was not available for community preparedness 
purposes). 

[A] Includes UASI and UASI transit and non-profit grants. 

[B] Includes grants for Transit Security programs, Metropolitan 
Medical Response System, Buffer Zone Protection, Intercity Passenger 
Rail Security, Interoperable Emergency Communications, Non-Profit 
Security, and Regional Catastrophic Preparedness. 

[End of table] 

[End of section] 

Appendix II: GAO Contact and Staff Acknowledgments: 

GAO Contact: 

William O. Jenkins, Jr., (202) 512-8777 or jenkinswo@gao.gov: 

Staff Acknowledgments: 

In addition to the contact named above, John Mortin, Assistant 
Director, and Monica Kelly, Analyst-in-Charge, managed this 
assignment. Carla Brown, Qahira El'Amin, Lara Kaskie, Amanda Miller, 
Cristina Ruggiero-Mendoza, and Janet Temko made significant 
contributions to the report. 

[End of section] 

Footnotes: 

[1] Individuals, the public, and community are used interchangeably in 
this report when discussing preparedness for nongovernmental community 
members. The terms encompass both citizens and noncitizens. Community 
nonprofit and private businesses are part of community preparedness, 
but were not within the scope of our work. 

[2] Federal Emergency Management Agency, Citizen Preparedness Review: 
A Review of Citizen Preparedness Research, Fall Update (Washington 
D.C.: 2007). 

[3] DHS, 2003 Citizen Corps Survey of U.S. Households: Final Survey 
Report, (Washington, D.C.: 2003), and FEMA, Personal Preparedness in 
America: Findings From the (2007) Citizen Corps National Survey 
(Washington, D.C.: June 2009). FEMA conducted national household 
surveys in 2003, 2007, and 2009. We included 2009 survey results in 
our October 1, 2009, testimony providing preliminary observations on 
FEMA's efforts to promote community preparedness (see GAO, Emergency 
Management: Preliminary Observations on FEMA's Community Preparedness 
Programs Related to the National Preparedness System, GAO-10-105T 
(Washington, D.C.: Oct. 1, 2009). Subsequently, FEMA officials 
notified us on October 30, 2009, that they omitted California in their 
original 2009 national survey sample. FEMA officials have corrected 
their estimates for 2009 based on data collected from large California 
urban areas. However, the new estimate may not be reflective of the 
national population. Our October 1, 2009 testimony also 
mischaracterized one aspect of FEMA's 2009 survey data. Specifically, 
we stated that 56 percent of the respondents said that they did not 
have an emergency supply kit when, in fact, FEMA's data showed that 56 
percent of the respondents had kits. In December 2009, we revised GAO-
10-105T to replace data from FEMA's 2009 survey with data from the 
Citizen Corps 2007 National Survey and to correct our error regarding 
respondents' possession of emergency supply kits. We did not include 
the results of FEMA's 2009 survey in the revised version of the 
testimony or in this report because of the corrections made by FEMA. 
However, FEMA's 2009 survey results are similar to results reported in 
the earlier surveys, indicating that Americans could be better 
prepared. 

[4] According to FEMA officials, FEMA also encourages public 
preparedness through speaking engagements, the media, and social 
networking tools that were beyond the scope of our review. Regarding 
the Ready Campaign, we focused on its efforts for individual and 
family preparedness. The Ready Campaign's Business and Kid Campaign 
were not within the scope of our review. 

[5] The Fire Corps program is administered by the National Volunteer 
Fire Council for FEMA. The Department of Health and Human Service's 
Office of the Surgeon General within the Office of Public Health and 
Science administers a third partner program, the Medical Reserve Corps 
(MRC). Also, the Department of Justice sponsors two other partner 
programs--Volunteers in Police Service and Neighborhood Watch. 

[6] Under FEMA's Homeland Security Grant Program, states, territories, 
urban areas, and transportation authorities are eligible for FEMA 
grants to bolster national preparedness capabilities and protect 
critical infrastructure. These grants can be used to establish and 
sustain Citizen Corps Councils; purchase equipment for CERTs, Fire 
Corps, and other partner programs; and support planning or training 
efforts. Local community preparedness organizations can also receive 
funding from state, local, or tribal governments or private and 
nonprofit community-based preparedness organizations. 

[7] GAO, National Preparedness: FEMA Has Made Progress, but Needs to 
Complete and Integrate Planning, Exercise, and Assessment Efforts, 
[hyperlink, http://www.gao.gov/products/GAO-09-369] (Washington, D.C.: 
Apr. 30, 2009). 

[8] A key part of the system involves the development of quantifiable 
standards and metrics--called target capabilities, defined as the 
level of capability needed to prevent, respond to, and recover from 
natural and man-made disasters--that can be used to assess existing 
capability levels compared with target capability levels. 

[9] [hyperlink, http://www.gao.gov/products/GAO-10-105T]. 

[10] This included 17 Citizen Corps Councils, 12 CERTs, 5 Fire Corps 
programs, and officials representing 19 other preparedness and 
emergency management organizations, such as local emergency managers 
and state officials in four of the five states we visited. 

[11] [hyperlink, http://www.gao.gov/products/GAO-09-369]; GAO, Results-
Oriented Management: Strengthening Key Practices at FEMA and Interior 
Could Promote Greater Use of Performance Information, [hyperlink, 
http://www.gao.gov/products/GAO-09-676] (Washington, D.C.: Aug. 17, 
2009); Influenza Pandemic: Gaps in Pandemic Planning and Preparedness 
Need to Be Addressed, [hyperlink, 
http://www.gao.gov/products/GAO-09-909T] (Washington, D.C.: July 29, 
2009); Information Sharing Environment: Definition of the Results to 
Be Achieved in Improving Terrorism-Related Information Sharing Is 
Needed to Guide Implementation and Assess Progress [hyperlink, 
http://www.gao.gov/products/GAO-08-492] (Washington, D.C.: June 25, 
2008); Combating Terrorism: Evaluation of Selected Characteristics in 
National Strategies Related to Terrorism, [hyperlink, 
http://www.gao.gov/products/GAO-04-408T] (Washington, D.C.: Feb. 3, 
2004); Tax Administration: IRS Needs to Further Refine Its Tax Filing 
Season Performance Measures, [hyperlink, 
http://www.gao.gov/products/GAO-03-143] (Washington, D.C.: Nov. 22, 
2002); Agency Performance Plans: Examples of Practices That Can 
Improve Usefulness to Decisionmakers [hyperlink, 
http://www.gao.gov/products/GAO/GGD/AIMD-99-69] (Washington, D.C.: 
Feb. 26, 1999); Performance Plans: Selected Approaches for 
Verification and Validation of Agency Performance Information, 
[hyperlink, http://www.gao.gov/products/GAO/GGD-99-139] (Washington, 
D.C.: July 30, 1999); Agencies' Annual Performance Plans Under the 
Results Act: An Assessment Guide to Facilitate Congressional 
Decisionmaking, [hyperlink, http://www.gao.gov/products/GAO/GGD/AIMD-
10.1.18] (Washington, D.C.: February 1998); and Executive Guide: 
Effectively Implementing the Government Performance and Results Act, 
[hyperlink, http://www.gao.gov/products/GAO/GGD-96-118] (Washington, 
D.C.: June 1, 1996). 

[12] [hyperlink, http://www.gao.gov/products/GAO-04-408T] and 
[hyperlink, http://www.gao.gov/products/GAO-09-369]. 

[13] The Post-Katrina Act was enacted as title VI of the Department of 
Homeland Security Appropriations Act, 2007, Pub. L. No. 109-295, 120 
Stat. 1355, 1394-1463 (2006). 

[14] Citizen Corps also works with affiliates--nonprofits and federal 
departments which offer communities resources to help advance Citizen 
Corps goals, such as the American Red Cross, and U.S. Department of 
Education. 

[15] See [hyperlink, http://www.ready.gov/america/about/psa.html] for 
an example of a Ready Campaign PSA. 

[16] [hyperlink, http://www.gao.gov/products/GAO-03-143] and 
[hyperlink, http://www.gao.gov/products/GAO/GGD-99-139]. 

[17] We interviewed state officials in four of the five states we 
visited--California, Florida, Oklahoma, and Texas. We did not 
interview state officials in Nevada. Our Nevada site visit interviews 
were related to observing exercises with CERT participation. 

[18] FEMA is not responsible for the registration of local Fire Corps 
units. According to the Fire Corps program Acting Director at the 
National Volunteer Fire Council, a state advocacy program initiated in 
2007 may help identify inactive Fire Corps programs as well as promote 
the program. As of September 2009, there were 53 advocates in 31 
states. 

[19] The Community Preparedness Division Director said that the 
division proposed changes to the grant guidance that would explicitly 
require states to maintain the accuracy of the list as part of the 
grant agreement. However, because the final guidance has not been 
issued it is unknown whether these proposals have been included. 

[20] [hyperlink, http://www.gao.gov/products/GAO/GGD/AIMD-99-69]. 

[21] The Acting Director said that because the Ad Council PSAs are 
created and distributed as public services, they cannot be used for 
commercial placement as part of their agreement with the Ad Council. 

[22] FEMA, Citizen Preparedness Review: A Review of Citizen 
Preparedness Research (Fall 2007). 

[23] Similarly, public knowledge of the Ready Campaign may be less 
than indicated, based on the 2007 Citizen Corps survey. For example, 
the 2007 survey asked respondents about familiarity with federal 
preparedness programs and estimated that 16 percent of respondents had 
heard about Ready.gov. However when asked to describe the program, 
only 2 percent of respondents reported that they had a firm 
understanding of the program. 

[24] [hyperlink, http://www.gao.gov/products/GAO-04-408T] and 
[hyperlink, http://www.gao.gov/products/GAO-09-369]. 

[25] [hyperlink, http://www.gao.gov/products/GAO-09-369]. 

[26] NPD provided the spreadsheet on September 29, 2009, 2 days before 
we testified on our preliminary observations on FEMA's efforts to 
promote community preparedness. [hyperlink, 
http://www.gao.gov/products/GAO-10-105T]; Oct. 1, 2009. As a result, 
we did not have time to assess the document and include our review of 
it in our statement. 

[27] In November 2009, FEMA officials told us that the spreadsheet 
should have stated that the supporting objective was ongoing, with 
three modules due each of the 4 years beginning in 2008 and ending in 
2011. 

[28] Homeland Security Presidential Directive 8--National Preparedness 
(Dec. 17, 2003). In December 2003, the President issued guidance that 
called on the Secretary of Homeland Security to carry out and 
coordinate preparedness activities with public, private, and nonprofit 
organizations involved in such activities. 

[29] The Quadrennial Homeland Security Review, according to the DHS 
Web site, is a congressionally mandated, top-to-bottom review by the 
Secretary of Homeland Security to guide the department for the next 4 
years and inform the nation's homeland security policies, programs, 
and missions. The requirement to conduct the Quadrennial Homeland 
Security Review is contained in section 2401 of the Implementing 
Recommendations of the 9/11 Commission Act of 2007, Pub. L. No. 110-
53, 121 Stat. 266, 543-46. 

[30] The DHS Web site indicates that the Secretary was to provide her 
conclusions from the quadrennial review to Congress in a final report 
by December 31, 2009. 

[31] FEMA officials said that two additional staff positions for the 
Ready Campaign are expected to be filled by March 2010. 

[32] The Project Management Institute, The Standard for Program 
Management. 

[End of section] 

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