The Outdoor Advertising Control Program Needs To Be Reassessed
RCED-85-34
Published: Jan 03, 1985. Publicly Released: Jan 09, 1985.
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Highlights
Pursuant to a congressional request, GAO provided information on the effectiveness of the outdoor advertising control program, which was established by the Highway Beautification Act of 1965.
Recommendations
Matter for Congressional Consideration
| Matter | Status | Comments |
|---|---|---|
| Congress should reassess the outdoor advertising control program, weighing the program's goals and requirements against program costs and, if warranted, consider changes to the goal and requirements which reflect an appropriate level of funding. | Congress reassessed the outdoor advertising control program as part of the reauthorization of the Federal-Aid Highway Program. Reauthorization legislation was enacted in early 1987. Congress chose not to change the Highway Beautification Program. |
Recommendations for Executive Action
| Agency Affected | Recommendation | Status |
|---|---|---|
| Department of Transportation | The Secretary of Transportation should complete the review of the Federal Highway Administration's proposed program changes, develop the Department of Transportation's (DOT) position on the program, and present that position to Congress. |
The Secretary of Transportation completed the review of the program and proposed legislation, which addressed the problems GAO identified in the report.
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Topics
AdvertisingFederal legislationPolicy evaluationProgram evaluationState-administered programsCompensationFederal fundsPrimary highwaysAmortizationState programs